Tamara Pigott serves as Executive Director of the Lee County Visitors & Convention Bureau — the woman at the helm of the Beaches of Fort Myers & Sanibel, the brand name for the primary economic driver called tourism here in Southwest Florida. Since her appointment in 2010, her leadership — including changes in both organizational approach and branding-marketing partnerships — has resulted in record-setting tax revenues annually.
With each issue, COASTE’s “Take Five” will pose 10 questions to a community leader that have not been shared with the subject. We present five of her answers here, and invite you to read her interview in our COASTE February-March digital magazine. Here are Tam’s takes on the state of tourism in Lee County — and why all of us who live here, work here and love it here have a lot to be excited about. It’s our privilege to share the time she gave to us to talk about her greatest passion — bringing the world to Lee County.